Yira
Meet the Founder
Yira
Frica
Founder & CEO · AuraSoie
I chose to turn my pain into purpose. AuraSoie was born from my story, my knowledge, and my faith.
The journey
From hidden dreams
to fulfilled purpose
The beginning
Dreams not yet acted on
I always dreamed of starting a business. Since I was young, I had business ideas. I even wanted to own a beauty salon where women would feel like queens. But fear, a lack of money, and a lack of confidence held me back.
The pain
Migraines & breaking point
From a very young age, I suffered from chronic migraines so intense that every three months I had to receive injections in my head and shoulders. Each needle reminded me just how fragile our bodies and our hair can be.
The transformation
Seeking help & healing
I decided to seek support from my husband, from psychological therapy, and from God. A prayer video gave me the boost I needed. I began to change my habits, heal my mind, and regain my self-confidence.
The purpose
AuraSoie is born
With over 15 years in the pharmaceutical industry and currently pursuing my Bachelor's degree in Biology, I combined my personal journey, my knowledge, and my purpose to create AuraSoie, a community of women who transform their hair care into self-love.
What drives me
The values that
guide AuraSoie
Every decision we make at AuraSoie comes from these principles — the same ones that helped me move forward.
Science with soul
15+ years in pharma and Biology back every formula. Science is my tool, purpose is my guide.
Real empathy
I created these products because I needed them. I understand the pain, the frustration, and the desire to feel good. That is reflected in every product.
Faith & perseverance
AuraSoie would not exist without faith. Trust in God, in myself, and in the women of this community is the driving force behind everything we do.
AuraSoie Moments
I want to help women who, like me, have felt physical or emotional pain, to transform their hair care into a ritual of self-love and strength. Welcome to AuraSoie, welcome to yourself
Yira
Founder · AuraSoie
Discover AuraSoie